The people behind the writing.

Alex Petrov

Trust & Safety

Alex works on the trust and safety side: delivery quality, drop-off patterns, and what actually gets an account flagged. He is blunt about the risks, and most of his advice is about what not to do.

Burak Yilmaz

Lead Engineer

Jonas Bauer

Growth & SEO

Jonas runs growth and SEO here: the blog, the free tools, and the organic funnel behind them. He breaks down what actually moves Reels, rankings, and follower counts, and he works the way he writes: test, measure, and cut whatever does not land.

Lukas Brandt

Founder & Operator

Mira Hoffmann

Head of Operations

Sofia Garcia

Support Lead

Sofia builds communities for a living, mostly on Facebook groups and pages that brands had written off. She cares less about vanity numbers and more about the people who actually show up, comment, and come back.